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Pre-#HIMSS17 Fun Friday

Posted on February 17, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

It’s Friday and not just any normal Friday, the Friday before the 2017 HIMSS Annual Conference. So, this Fun Friday entry is especially appreciated. I’m pretty sure I’m going to have a conversation about this first cartoon many times next week.

Everyone travel safe to HIMSS if you’re going. If you’re grinding away at home, I’ll do my best to bring you some unique, interesting, and valuable perspectives from the conference across my network of Healthcare Scene sites.

#MakeHITCount

Posted on February 16, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

I’ll admit I’m a bit of a sucker for a new hashtag. Especially one that points to moving healthcare IT forward. So, you can imagine I was interested when my friends at Iron Mountain let me know that they were working on a new hashtag called #MakeHITCount.

Throughout HIMSS 2017, Iron Mountain will be collecting any mentions of #MakeHITCount on Twitter, Instagram, Facebook, or LinkedIn and using those tweets to create a cool photomosaic like the one below (click on it to see it in action):

I love those photomosaics, but I love showing appreciation for people even more. I also love the idea of pointing out the parts of Healthcare IT that are making a difference in people’s lives. Here are a list of ways that you can participate in the #MakeHITCount hashtag:

  • Share your story of why it’s important to #makeHITcount now more than ever
  • Share your story of how you #makeHITcount in your job role
  • Share your story of how health IT can #makeHITcount for clinicians or patients
  • Share your Health IT Hero, the person who inspires you to #makeHITcount
  • Challenge others to tell you how they #makeHITcount

It’s too easy for us to complain about healthcare IT. We need to spend more time sharing about how IT makes our lives better and show gratitude to the people that are making it better. I’m not saying we should ignore the challenges of using healthcare IT appropriately, but we also shouldn’t take for granted all the benefits that IT can and should provide.

I look forward to what you all share on #MakeHITCount. Maybe a wave of good can open our eyes to new possibilities, inspire people who are working in healthcare IT, and make Health IT live up to its potential.

Full Disclosure: Healthcare Scene occasionally gets paid to write blog posts for Iron Mountain’s blogs.

Consumers Fear Theft Of Personal Health Information

Posted on February 15, 2017 I Written By

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

Probably fueled by constant news about breaches – duh! – consumers continue to worry that their personal health information isn’t safe, according to a new survey.

As the press release for the 2017 Xerox eHealth Survey notes, last year more than one data breach was reported each day. So it’s little wonder that the survey – which was conducted online by Harris poll in January 2017 among more than 3,000 U.S. adults – found that 44% of Americans are worried about having their PHI stolen.

According to the survey, 76% of respondents believe that it’s more secure to share PHI between providers through a secure electronic channel than to fax paper documents. This belief is certainly a plus for providers. After all, they’re already committed to sharing information as effectively as possible, and it doesn’t hurt to have consumers behind them.

Another positive finding from the study is that Americans also believe better information sharing across providers can help improve patient care. Xerox/Harris found that 87% of respondents believe that wait times to get test results and diagnoses would drop if providers securely shared and accessed patient information from varied providers. Not only that, 87% of consumers also said that they felt that quality of service would improve if information sharing and coordination among different providers was more common.

Looked at one way, these stats offer providers an opportunity. If you’re already spending tens or hundreds of millions of dollars on interoperability, it doesn’t hurt to let consumers know that you’re doing it. For example, hospitals and medical practices can put signs in their lobby spelling out what they’re doing by way of sharing data and coordinating care, have their doctors discuss what information they’re sharing and hand out sheets telling consumers how they can leverage interoperable data. (Some organizations have already taken some of these steps, but I’d argue that virtually any of them could do more.)

On the other hand, if nearly half of consumers afraid that their PHI is insecure, providers have to do more to reassure them. Though few would understand how your security program works, letting them know how seriously you take the matter is a step forward. Also, it’s good to educate them on what they can do to keep their health information secure, as people tend to be less fearful when they focus on what they can control.

That being said, the truth is that healthcare data security is a mixed bag. According to a study conducted last year by HIMSS, most organizations conduct IT security risk assessments, many IT execs have only occasional interactions with top-level leaders. Also, many are still planning out their medical device security strategy. Worse, provider security spending is often minimal. HIMSS notes that few organizations spend more than 6% of their IT budgets on data security, and 72% have five or fewer employees allocated to security.

Ultimately, it’s great to see that consumers are getting behind the idea of health data interoperability, and see how it will benefit them. But until health organizations do more to protect PHI, they’re at risk of losing that support overnight.

Enough talk, lets #GSD (Get Stuff Done) – #HITsm Chat Topic

Posted on February 14, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 2/17 at Noon ET (9 AM PT). This week’s chat will be hosted by Hosted by Burt Rosen (@burtrosen) from @healthsparq. We’ll be discussing the topic “Enough talk, lets #GSD (Get Stuff Done)“.

One of the big challenges I’ve had with tweet chats in the past is that we engage in some really interesting conversation, but it’s not clear how that conversation translates into action. I know that many #HITsm chats have benefited my work, but I think we could still take the #HITsm community to a new level if we could get more stuff done.

Given this week’s topic, it seems like Burt Rosen agrees with me. This week’s #HITsm chat is designed to move beyond talk and has you make a personal commitment to doing something. Plus, we’re going to have Burt back to host a future chat to follow up and see how everyone is doing.

The Topics
Here are the topics to help flesh out the theme of ‘Enough talk, lets #GSD (Get Stuff Done).’

Introductions: If you could have any super power to change health care, what would it be? #HITsm

T1: How are you using that super power right now to make a real, measurable difference in health care? #HITsm

T2: What’s your kryptonite? What obstacles are you facing? #HITsm

T3: Does your work depend on other people? How are you connecting them/connecting with them to keep things moving forward? #HITsm

T4: Any advice to help each other out? #HITsm

T5: A year from now, will you have changed health care in a way you’re proud of? #HITsm

Bonus: Now that you’ve all committed to being health care heroes – what are you going to call yourself when you wear your cape? #HITsm

#HIMSS17 Meetup with #HITsm and #hcldr
If you’ll be at HIMSS, we’re doing a physical #HITsm meetup combined with the #hcldr community on Tuesday, 2/21 from 10:00-10:45 AM ET at the Orlando Convention Center Lobby Hall D. There will be many people participating in the meetup virtually using the #HITsm and #hcldr hashtags as well. So, if you aren’t at #HIMSS17, then you can still join anyway. Here’s a link to find more details on this meetup and other Healthcare Scene meetups at HIMSS17.

Upcoming #HITsm Chat Schedule
2/24 – HIMSSanity Recovery Chat
With #HIMSS17 happening the week of this chat, we’ll take the week off from a formal chat. However, we encourage people that attended HIMSS or watched HIMSS remotely to share a “Tweetstorm” that tells a #HIMSS17 story, shares insights about a topic, rants on a topic of interest, or shows gratitude. Plus, it will be fun to test out a new form of tweetstorm Twitter chat. We’ll post more details as we get closer.

3/3 – “Is it ground hog day with population health?
Hosted by @dchou1107 and @cschealth

3/10 – TBD

We look forward to learning from the #HITsm community! As always let us know if you have ideas for how to make #HITsm better.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

#FakeICDCodes for #HIMSS17

Posted on February 13, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

In the world of Healthcare IT, we’re all consumed by the HIMSS Annual Conference happening next week in Orlando. You’ve probably realized that as you’ve read about my HIMSS17 Meetups, my HIMSS17 Conference and Social Media Resources, and my HIMSS17 Tips for Hospital Professionals. Oh yes, and of course my New Media Meetup Party (Be sure to register if you plan to attend). We’ll get back to our regularly scheduled programming after next week. Until then, we’ll try to give you a glimpse into the HIMSS conference experience along with insights, perspectives, and a little industry humor.

With that in mind, I was really excited when the brilliant Sarah Bennight, Marketing Strategist at Stericycle’s Enterprise Healthcare Group, shared the idea of #FakeICDCodes with me. In a lot of ways, this is a take off of the humorous ICD-10 codes list that were so popular, but applied to HIMSS17 and the healthcare IT industry as a whole with a little nod to the #FakeNews world.

Here are some sample #FakeICDCodes that I’m sure you’ll appreciate if you’ve taken part in HIMSS or some other large conference.

We’ll be sharing a bunch of other humorous #FakeICDCodes over the next couple weeks if you want to see them all on Twitter. Plus, this doesn’t just apply to #HIMSS17. These codes can apply to the industry year round. Feel free to join in and share your own #FakeICDCodes. We look forward to seeing what creative ones you come up with and share.

#HIMSS17 Conference and Social Media Resources

Posted on February 10, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

HIMSS 2017 is a massive conference. Luckily, there are a lot of tools and resources out there to help you make the most of your HIMSS 2017 experience. Here are a few of them that I’ve found useful. Feel free to add more suggestions in the comments.

The first key to the HIMSS Conference is planning your schedule. I’d be remiss if my first schedule suggestion wasn’t to take a look at this series of HIMSS17 meetups. No doubt you’ll find something that’s of interest to you and your organization. If nothing else, you should join us at the 8th Annual New Media Meetup event on Tuesday evening. It’s a lot of fun and if you can read this blog post, you’re invited.

Of course, HIMSS also offers a HIMSS17 Conference Planning page. This page will show you how you can sign in, build your agenda, add sessions to that agenda, create an exhibitor list and so much more. This feature has come a long way since past HIMSS, so check it out.

Next up, you should download the HIMSS17 mobile app (iOS and Android). The nice part is that it looks like your login and agenda should sync everything between the website and the mobile app. I’ve been using the mobile app and it’s the best experience HIMSS has created on mobile yet. It’s still a little hard to navigate in some cases, but I especially like the feature that lets you search other attendees using the mobile app (Note: The attendees on the mobile app are only those that have downloaded the app). I’m also interested to see if I love or hate the geo-location portions of the mobile app and the beacons. Feels kind of big brothery, but I like my big brother.

Speaking of the HIMSS Schedule, I think the HIMSS Schedule at a Glance is extremely useful as well. It lets you know all the times for the keynotes, parties, special sessions, and exhibit hall hours. All important things.

In case you’re looking for a specific exhibitor, this list of exhibitors and products will come in handy. It’s also available on the mobile app. This interactive map is a great way to get an idea of where booths are located and how the exhibit hall is laid out so you don’t get too lost.

If you’re into social media (and if you’re not you should be), an important trick is to learn about Twitter’s advanced search. The number of tweets sent last year (~200,000 tweets) was so massive that the best way to get value out of social media during HIMSS17 is to use the advanced search to find the most interesting tweets that relate to you. Plus, you can do neat tricks like excluding words that are likely promotional in nature.

Another option to help filter through the social media noise is to check out the #HIMSS17 hashtag guide. This guide essentially represents sub-communities within the larger HIMSS conference. By following these other hashtags, you can find a more concentrated discussion around the topics that interest you most. It can also serve as a guide for your participation in social media at HIMSS17. Plus, if you’re an exhibitor at HIMSS17, HIMSS did a social media webinar that you might find useful.

Another great method to enjoy social media, but not get blown away by the firehose of tweets is to follow this Twitter list of HIMSS17 Social Media Ambassadors. In fact, there’s no reason to wait until the conference. Start following this list now. There’s lots of great content being shared by that group.

Those are some of the resources that I’ve found useful. Let us know if you have others you’d recommend in the comments below. Also, take a minute to read through some suggestions and tips for making the most of your HIMSS17 Experience.

See you in Orlando!

A Girl, a Fitbit, and an Already Failed New Year’s Resolution

Posted on February 9, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

The following is a guest blog post by Cristina Dafonte, Marketing Associate of Stericycle Communication Solutions as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter:@StericycleComms
cristina-dafonte
Have you ever heard the story of the person who makes a New Year’s Resolution to exercise more and eat healthy, buys themselves a cool new gadget to stay motivated, a fresh new pair of sneakers, and then has already failed by February? This person is me – in February of 2017, I have fallen victim to every New Year’s Resolution stereotype in existence.

Last week, after eating half of a “family sized” bag of Cool Ranch Doritos and thinking about how frustrated I was that I couldn’t eat healthy for a whole two months, someone gave me a bit of great advice. They told me to write down what I had learned since January.

Lesson 1:

I love Cool Ranch Doritos and I have no self-control over my hand-to-mouth motion when I am around them.

Lesson 2:

Eating half of a family sized bag of Cool Ranch Doritos is guaranteed to make you feel extremely sick.

Lesson 3:

My “stay motivated” gadget is way cooler than I thought.

I bought myself a FitBit Charge 2 so that I could not only monitor the number of steps I took, but also monitor my heart rate while exercising. I had no idea why this was important, but my triathlete boyfriend had a heart rate monitor, so I wanted one too.

After about 1 week with my new FitBit, I was hooked. I was monitoring my heart rate all day, everyday. I wanted to know where my peak heart rate was and how far it was from my resting heart rate. I used the customized “relax” feature on my FitBit, which took me through guided breathing exercises to lower my heart rate. The FitBit also calculates how many hours you sleep and how many calories you burn while running, all based on my heart rate! I was amazed on how much I learned about my body just by watching my heart rate, which led me and my #HIT mind to thinking about how this data could or should be shared with my primary care doctor.

In a recent study by Stanford Medicine, researchers proved how wearables could tell when a person was getting sick. They discuss how healthcare providers can use wearables and the data they collect to help individualize medicine – by establishing a unique “baseline,” providers will easily be able to tell when something is wrong.

The future of healthcare, and personalized medicine, and the interconnectedness of it all is exciting. I know that given the option, I would gladly share my FitBit data with my primary care physician. I trust that something I wear every single day that monitors my activity, sleep, and heart rate knows me better than the doctor I visit once a year. I look forward to the day where this is a reality, and all of this incredible data that wearables are collecting can be used to help advance medicine and enrich patient data.

Learn more about some of the ways Stericycle Communication Solutions is closing the gap between patients and their providers here.

The Communication Solutions Series of blog posts is sponsored by Stericycle Communication Solutions, a leading provider of high quality call center & telephone answering servicespatient access services and automated communication technology. Stericycle Communication Solutions combines a human touch with innovative technology to deliver best-in-class communication services.  Connect with Stericycle Communication Solutions on social media: @StericycleComms

Hybrid Entities Ripe For HIPAA Enforcement Actions

Posted on February 8, 2017 I Written By

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

As some readers will know, HIPAA rules allow large organizations to separate out parts of the organization which engage in HIPAA-covered functions from those that do not. When they follow this model, known as a “hybrid entity” under HIPAA, organizations must take care to identify the “components” of its organization which engage in functions covered by HIPAA, notes attorney Matthew Fisher in a recent article.

If they don’t, they may get into big trouble, as signs suggest that the Office for Civil Rights will be taking a closer look at these arrangements going forward, according to attorneys.  In fact, the OCR recently hit the University of Massachusetts Amherst with a $650,000 fine after a store of unsecured electronic protected health information was breached. This action, the first addressing the hybrid entity standard under HIPAA, asserted that UMass had let this data get breached because it hadn’t treated one of its departments as a healthcare component.

UMass’s troubles began in June 2013, when a workstation at the UMass Center for Language, Speech and Hearing was hit with a malware attack. The malware breach led to the disclosure of patient names, addresses, Social Security numbers, dates of birth, health insurance information and diagnoses and procedure codes for about 1,670 individuals. The attack succeeded because UMass didn’t have a firewall in place.

After investigating the matter, OCR found that UMass had failed to name the Center as a healthcare component which needed to meet HIPAA standards, and as a result had never put policies and procedures in place there to enforce HIPAA compliance. What’s more, OCR concluded that – violating HIPAA on yet another level – UMass didn’t conduct an accurate and thorough risk analysis until September 2015, well after the original breach.

In the end, things didn’t go well for the university. Not only did OCR impose a fine, it also demanded that UMass take corrective action.

According to law firm Baker Donelson, this is a clear sign that the OCR is going to begin coming down on hybrid entities that don’t protect their PHI appropriately or erect walls between healthcare components and non-components. “Hybrid designation requires precise documentation and routine updating and review,” the firm writes. “It also requires implementation of appropriate administrative, technical and physical safeguards to prevent non-healthcare components from gaining PHI access.”

And the process of selecting out healthcare components for special treatment should never end completely. The firm advises its clients review the status of components whenever they are added – such as, for example, a walk-in or community clinic – or even when new enterprise-wide systems are implemented.

My instinct is that problems like the one taking place at UMass, in which hybrid institutions struggle to separate components logically and physically, are only likely to get worse as healthcare organizations consolidate into ACOs.

I assume that under these loosely consolidated business models, individual entities will still have to mind their own security. But at the same time, if they hope to share data and coordinate care effectively, extensive network interconnections will be necessary, and mapping who can and can’t look at PHI is already tricky. I don’t know what such partners will do to keep data not only within their network, but out of the hands of non-components, but I’m sure it’ll be no picnic.

Maximizing Your #HIMSS17 Experience – Whether Attending Physically or Virtually – #HITsm Chat Topic

Posted on February 7, 2017 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 2/10 at Noon ET (9 AM PT). This week’s chat will be hosted by Steve Sisko (@HITConfGuy and @shimcode). We’ll be discussing the topic “Maximizing Your HIMSS17 Experience – Whether Attending Physically or Virtually“.

To most of of us who operate in the healthcare and information technology space, the HIMSS Conference & Exhibition is considered to be the SuperBowl of all healthcare conferences. It’s been happening for a long time (since 1961), it’s attended by a huge number of people (about 45,000 attendees projected for 2017), it’s surrounded by lots of pomp and circumstance leading up to the event and it can be enjoyed by not only those attending in person but also those attending “virtually.”

The intention for the #HITsm chat on February 10th is to share information, ideas, opinions and tips for getting the most out of this annual healthcare mega-event.

The Topics
Here are the topics to help flesh out the theme of ‘Maximizing Your HIMSS17 Experience – Whether Attending Physically or Virtually.’

T1: What do you think will be ‘stand out’ topic(s,) technologies, presentations & exhibitors at #HIMSS17 and why? #HITsm

T2: What are the 2 or 3 top things you hope to leave #HIMSS17 with and how will you use them to create value after the event? #HITsm

T3: What are your favorite sources & tips for getting the most out of your physical or virtual attendance at the #HIMSS17 Conference? #HITsm

T4: What type of content, info, and/or media do you want those attending the #HIMSS17 conference to share via their social channels? #HITsm

T5: If you could ask a #HIMSS17 conference attendee to share w/ you only one thing from the conference, what would it be? #HITsm

Bonus: Who should have been a #HIMSS17 Social Media ambassador and wasn’t but that you’d recommend to your followers? #HITsm

#HIMSS17 Meetup with #HITsm and #hcldr
If you’ll be at HIMSS, we’re doing a physical #HITsm meetup combined with the #hcldr community on Tuesday, 2/21 from 10:00-10:45 AM ET at the Orlando Convention Center Lobby Hall D. There will likely be many people participating in the meetup virtually using the #HITsm and #hcldr hashtags as well. Here’s a link to find more details on this meetup and other Healthcare Scene meetups at HIMSS17.

Upcoming #HITsm Chat Schedule
2/17 – Enough talk, lets #GSD (Get Stuff Done)
Hosted by Burt Rosen (@burtrosen) from @healthsparq

2/24 – HIMSSanity Recovery Chat
With #HIMSS17 happening the week of this chat, we’ll take the week off from a formal chat. However, we encourage people that attended HIMSS or watched HIMSS remotely to share a “Tweetstorm” that tells a #HIMSS17 story, shares insights about a topic, rants on a topic of interest, or shows gratitude. Plus, it will be fun to test out a new form of tweetstorm Twitter chat. We’ll post more details as we get closer.

We look forward to learning from the #HITsm community! As always let us know if you have ideas for how to make #HITsm better.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

Consumers Want Their Doctors To Offer Video Visits

Posted on February 6, 2017 I Written By

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

A new survey by telemedicine provider American Well has concluded that many consumers are becoming interested in video visits, and that some of consumers would be willing to switch doctors to get video visits as part of their care. Of course, given that American Well provides video visits this is a self-interested conclusion, but my gut feeling is that it’s on target nonetheless.

According to the research, 72% of parents with children under 18 were willing to see a doctor via video, as well as 72% of consumers aged 45-54 and 53% of those over age 65. Americal Well’s study also suggests that the respondents see video visits as more effective than in-person consults, with 85% reporting that a video visit resolved their issues, as compared with 64% of those seeing a doctor in a brick-and-mortar setting.

In addition, respondents said they want their existing doctors to get on board. Of those with a PCP, 65% were very or somewhat interested in conducting video visits with their PCP.  Meanwhile, 20% of consumers said they would switch doctors to get access to video visits, a number which rises to 26% among those aged 18 to 34, 30% for those aged 35 to 44 and and 34% for parents of children under age 18.

In addition to getting acute consults via video visit, 60% of respondents said that they would be willing to use them to manage a chronic condition, and 52% of adults reported that they were willing to participate in post-surgical or post-hospital-discharge visits through video.

Consumers also seemed to see video visits as a useful way to help them care for ill or aging family members. American Well found that 79% of such caregivers would find this approach helpful.

Meanwhile, large numbers of respondents seemed interested in using video visits to handle routine chronic care. The survey found that 78% of those willing to have a video visit with a doctor would be happy to manage chronic conditions via video consults with their PCP.

What the researchers draw from all of this is that it’s time for providers to start marketing video visit capabilities. Americal Well argues that by promoting these capabilities, providers can bring new patients into their systems, divert patients away from the ED and into higher-satisfaction options and improve their management of chronic conditions by making it easier for patients to stay in touch.

Ultimately, of course, providers will need to integrate video into the rest of their workflow if this channel is to mature fully. And providers will need to make sure their video visits meet the same standards as other patient interactions, including HIPAA-compliant security for the content, notes Dr. Sherry Benton of TAO Connect. Providers will also need to figure out whether the video is part of the official medical record, and if so, how they will share copies if the patient request them. But there are ways to address these issues, so they shouldn’t prevent providers from jumping in with both feet.